Indulgence vs. Regret: Investing in Future Memories
Wednesday, September 3rd, 2008I was reading a paper published by Anat Keinan who is an assistant professor in the Marketing unit at Harvard Business School. I find the following results interesting: Good news for makers of $20,000 watches and other luxury goods and services. Recent research from Harvard Business School professor Anat Keinan and a colleague suggest that [...]
