Alka Dwivedi

My jaw simply dropped to my knees when I first “listenedâ€? to this FrankFinn ad. In this ad a girl was claiming that she was “differentâ€? right from childhood. Well and good. No problem with that. She also announced she wanted to fly. Excellent! But then somewhere she said when my friends were burning the […]

How can you spread a social message while creating an ad for a soap? Incorporating a social message in an ad is quite tricky and demands a really creative mind.
It’s very easy to show soap makes your skin glow or soft or in Indian context fairer. But a socially relevant message through a soap?
Lifebuoy’s […]

Check out this sign posted at Starbucks today.
It reads:
“An email offering a free Starbucks iced coffee beverage was distributed by Starbucks partners (employees) with instructions to forward it to their group of friends and family. Unfortunately, it has been redistributed beyond the original intent and modified beyond Starbucks control. Regretfully this email offer […]

You can’t escape advertisements in modern world. They are all pervasive. Watching TV, reading a magazine, waiting for bus at a bus stop or if you are in contemplative mood and just looking out of your window or balcony, you can’t ignore ad world.
What it takes to make a successful ad copy? How much effort […]

I have just seen a good advertisement following the AIDA Model.
This ad copy attracts attention by providing a black and white snap of a little girl. Magazine is specifically designed for men. It mainly contains gadget section, politics, grooming, what’s in what’s not and interviews of prominent personalities. Not to forget, there is no dearth […]

I often snigger at various advertisements. Very few advertisements are successful in achieving their objectives. At the basic level, it is taught, if you are creating an ad, try to follow the AIDA Model. It goes something like this (for the un-initiated):

A – Attracting attention
I - Interest
D – Desire
A – Action

Let me throw light on […]