Alka Dwivedi

Why we buy stuffs which we don’t need or the stuffs which will not provide a good service?
Is it our disposable income doing the trick? Is this extra income compels us to accumulate junk?
Is it our hectic life? Is our tight schedule makes such gadgets quite attractive to us? It Cook, Strain and Drain [...]

I was reading Steve Pavlina’s post “Overcoming News Addiction.� He was off news for 30 days and explored the negative side of news watching. But the only problem is, he concentrated on negative aspects only and swayed to the extreme, from news addiction to news fasting. I agree that news is often lopsided and [...]

I was reading Seth Godin’s latest post.
It reminded me of the ban imposed on the super skinny models in Madrid.
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A few days ago in Madrid, it was announced that only healthy-looking mannequins would be permitted to strut their stuff at the city’s annual style event. Anyone with a body mass index of less than 18 [...]

When I had seen this image in my newspaper, I was deeply distrubed. Even till this date, whenever I remember the incident, everything just stop within me.
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Newspapers showing
Expectant faces,
Fearful faces,
Peeping out of windows.
As if asking,
Office hours had JUST begun
But how could life be over?
Suddenly, definitely, precisely
And clinically for everyone?
Expectant faces,
Fearful faces,
As if asking
We were just [...]

I was reading Seth’s post. He is discussing why organizations shun the creative ideas.
I think we all do that, be it our personal lives or professional. The root cause is FEAR.
We don’t want to tread the unknown path. We don’t know what trenches, valleys and peaks we will encounter, if the terrain is unknown. [...]

Shopping can be a necessary evil (as in my case) for some and it can be fun for some. But who are addicted to shopping it’s neither. I remember one of my classmates. She is always looking for an excuse to shop. Although she got a good amount of pocket money from her parents, but [...]

Can we say OK Tata Bye Bye to the whole interview process, as suggested by Seth Godin? I don’t find any fault with the idea but with the applicability of it. It seems good that before hiring a candidate, he/she should be evaluated by performing the actual job. This gives you a clear idea whether to [...]

When I read their love story, I was frankly amazed. The heroine was not sweet sixteen but 39 year-old reclusive. She was semi-invalid too due to a childhood accident and had symptoms of tuberculosis. Her hero was six years her junior, handsome and healthy.
What brought this couple together? Their love for poetry. The hero had [...]

How can you spread a social message while creating an ad for a soap? Incorporating a social message in an ad is quite tricky and demands a really creative mind.
It’s very easy to show soap makes your skin glow or soft or in Indian context fairer. But a socially relevant message through a soap?
Lifebuoy’s [...]

I often hear people saying, this guy or gal is smart. By smart they mean, he/she gets his/her ways by hook or by crook. And the person, who is hard working, believes in certain values, follows certain principles is called a bore, uninspiring, dull guy.
Is it really true? Cannot one really be noticed unless he/she is [...]

First I got the link at Madhukar’s blog. When I read about her, I was simply numb, sitting there staring at my monitor. This is the way; Indian National Congress treats their members. And if not for www.rediff.com, we could have hardly known her. She has lost everything, family, money except her self esteem in [...]