Check out this sign posted at Starbucks today.
“An email offering a free Starbucks iced coffee beverage was distributed by Starbucks partners (employees) with instructions to forward it to their group of friends and family. Unfortunately, it has been redistributed beyond the original intent and modified beyond Starbucks control. Regretfully this email offer will no longer be valid at any Starbucks location effective immediately.”
This incident narrates how things go out of hand in cyber world. The promotional campaign of Starbucks has taken an ugly turn. It seems their management team is still not well versed with internet world and how it can create adverse effects in geometric proportions. It is such a HUGE organization, and none has anticipated this problem. It seems this promotional campaign is designed by an internet novice. They should have gone for barcode to stop viral effect, as suggested here.